Stevie Smilas

I'm Stevie — entrepreneur, founder, and someone who has never been interested in doing things the conventional way.

I spent years in corporate leadership, sales training and learning and development, taught yoga for over a decade, and built businesses across multiple industries. What connects all of it is the same thing: a genuine obsession with impact, and a refusal to accept complicated when simple works better.

My latest project is ZERO ZERO — a 100% natural skincare brand built on one non-negotiable: nature already has everything your skin needs. Our formulations contain Zero petrochemicals, zero sulphates, zero parabens, zero palm oil and zero synthetic fragrance. High performance formulations that respect your skin, your time, and your body.

But ZERO ZERO isn't just about what's not in the products. It's about creating stable, meaningful employment for people re-entering the workforce after long-term unemployment. Because businesses don't have to treat impact as an afterthought — it can be the foundation everything is built on.

I'm also in training as an ADHD coach — because I have ADHD myself, and I know firsthand what's possible when you stop fighting your brain and start working with it.

I see enjoying midlife as an absolute privilege. The mistakes made, the course corrections taken, the lessons learnt the hard way — all of that has culminated in me being more capable, than at any other point in my life. I'm  more grateful than I can express for every day.